Marketing CRM
A CRM that understands tenants, not leads
Generic CRMs treat people as deals in a pipeline. The CHICS Marketing CRM is built for housing — tracking applicants through allocations, tenants through their journey, and stakeholders through every conversation.
- Single view of every applicant, tenant and contractor
- SMS, email and call logging against the tenancy record
- Segmentation for surveys, satisfaction and consultation
- GDPR-aware consent and preference tracking
What's included
Everything your team needs — nothing you don't
- Applicant tracking
- Capture applicants from your website, Homefinder or Housing Online, score them against your allocations policy and progress them to offer and tenancy.
- Tenant communications
- Two-way SMS, email and letters generated from CHICS, automatically logged against the tenancy and visible to the whole team.
- Stakeholder relationships
- Track local authority partners, contractors, board members and funders in one place — never lose context when someone leaves.
- Bulk campaigns
- Send rent reminders, satisfaction surveys, scheme consultations and AGM invitations to segmented lists.
- Telephony integration
- Plug into the CHICS VoIP system or your existing phone platform — every call recorded against the tenant record.
- Consent & preferences
- Capture, evidence and respect contact preferences. SAR-ready exports in a couple of clicks.
The outcomes our customers see
- -40%
- Repeat contact rate
- +24
- Net promoter score
- 1 click
- SAR data export
- 100%
- Consent traceability
Indicative outcomes from CHICS customers. Your numbers will depend on your starting point and how you use the product.
Frequently asked questions
- Does this replace tools like Mailchimp?
For most CHICS customers, yes — bulk email and SMS sit inside CHICS so consent, history and engagement are visible alongside the tenancy record. We can also integrate with Mailchimp or Brevo if you prefer to keep your existing tool.
- Can the CRM feed our website applicant form?
Yes — CHICS exposes a secure form endpoint that drops applicants straight into your allocations workflow.
- Is it suitable for small co-ops?
Absolutely. The CRM is included in every CHICS plan, including the Co-op / TMO tier.
Ready to see CHICS in action?
Book a 30-minute walkthrough with our team. We'll show you exactly how CHICS would work for your portfolio — no slide deck, no jargon.